Top 5 Fashion Games on Android in Europe: Q1 2023

During the first quarter of 2023, the top 5 fashion games on the Android platform in Europe demonstrated significant variations in their performance metrics. Data from Sensor Tower highlights the trends in weekly downloads, revenue, and active users for these popular apps.

Makeover salon: Makeup ASMR experienced a peak in weekly downloads at approximately 873K in mid-January, followed by a gradual decline, ending the quarter with about 126K downloads. The app's weekly revenue peaked at around $547 in late January but saw a decrease towards the end of the quarter, closing at approximately $68. Weekly active users mirrored the download trend, starting strong at 1.2M in January and tapering off to around 362K by the end of March.

Makeover & Makeup ASMR had its highest weekly downloads at approximately 1.2M in early January. The app's weekly revenue saw a peak of about $377 during the same period and ended the quarter at around $63. Weekly active users showed a fluctuating yet high engagement, with numbers ranging from 1.6M in early January to approximately 1.1M towards the end of March.

Vlinder Princess Dress up game saw a significant increase in weekly downloads, peaking at roughly 484K in late January before declining to around 99K by the end of March. The app's weekly revenue remained relatively low, peaking at $43 in late January and dropping to $6 by the end of the quarter. Weekly active users peaked at approximately 698K in late January, decreasing to around 187K by the end of March.

DIY Paper Doll showed a substantial rise in weekly downloads, starting from just 1 in early February to peaking at approximately 538K by the end of March. The app's weekly active users followed a similar upward trend, starting at 97K in mid-February and reaching around 1M by the end of March.

Magic Princess: Dress Up Games had its highest weekly downloads at approximately 235K in mid-January, with a gradual decrease to around 90K by the end of March. The app's weekly revenue peaked at $75 in mid-January and settled at around $35 by the end of the quarter. Weekly active users showed a consistent increase, peaking at approximately 691K by the end of March.

These insights are derived from Sensor Tower's comprehensive data, which provides a detailed view of app performance. For more in-depth analysis and data, visit Sensor Tower.